Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More
| Author | : | |
| Rating | : | 4.91 (830 Votes) |
| Asin | : | 1118488407 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2013-09-20 |
| Language | : | English |
DESCRIPTION:
A must read for those in the business of photography. T.F.Lemieux This book is chock full of information for anyone running or starting a photography business. Lara covers so many things in this book that until now have been neglected leaving photographers to figure it out for themselves for far to long. From making the transition from hobby to business, to marketing, to work flow, to pricing, you name it, she's got it covered. Lara's writing flows well and is easy to comprehend. It is detailed enough to be helpful without bogging the reader down with needless rabbit trails. The order of the book is well thought out and leads the reader step by step through. Great book filled with info I have a MBA in Marketing and I assist my husband in marketing his photography business. I was unsure if this book would have anything new for me. However, it is filled with ideas, websites and tips I could implement right away. The book saved me from hours of online research and having to learn things the hard (and slow) way. I have lots of pages bookmarked for future use and I have lots of action items and inspiration in the pipeline now. A must for anyone looking to take their photo business to the next level. Well worth the investment.. Excellent resource for anyone considering going pro Karen LR This is a book that tells you how to run a successful photography business, not how to take good photos. It comprehensively covers pretty much everything you need to know about setting up your business, business planning, sales & marketing & maximizing profits in a straightforward no nonsense way, explaining the pitfalls & giving lots of real life examples from successful photographers. I had a long corporate career so much of this is second nature to me, however I did still get some useful ideas from this book, & I am sure that anyone without business experience would find it invaluable.
Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio. She founded and operates PhotoMint, an online business development resource for photographers.
Sound advice, well delivered. an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work (ePHOTOzine, April 2013) An often taken for granted, but crucial part of becoming a professional photographer. (What Digital Camera, January 2014) . (Digital SLR Photography, July 2013) Including useful graphics, tables and photos, it s an informative, honest book
Whether yours is a new or long-standing photography business, you have plenty of competition. Give your photography business an edge with these professional insightsThere are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.Photog