Matchmakers: The New Economics of Multisided Platforms
| Author | : | |
| Rating | : | 4.10 (980 Votes) |
| Asin | : | 1633691721 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-10-09 |
| Language | : | English |
DESCRIPTION:
It’s a portal through which to view the economy of the future.” Daily TelegraphIt’s a worthwhile, and short, read for anyone who wonders about the key drivers in different types of business. Evans and Schmalensee are pioneers in developing economic theories that explain this new economy. It’s an entertaining read, yet filled with the insights essential for anyone interested in starting or scaling these complex yet powerful businesses.”Lawrence H. If the people behind Apple Pay had this book to read, maybe they would have started differently.”Gary Katz, President and CEO, International Securities Exchange This book provided me, as a cofounder of the International Securities Exchange, with a different lens through which to view my business and industry. This framework would have been a valuable addition to my playbook as my colleagues and I grappled with questions of
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to
These include Airbnb and Uber. Lower down the market capitalization charts are many Ian Mann Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, and Microsoft. Of the ten start-ups with the highest market values, seven are matchmaker pl. Tony Smith said The book is surprisingly easy to read. Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also why they can be so valuable. The book is surprisingly easy to read, but don't let that fool. "The Platform Economy" according to J. M Schwartz. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.