Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
| Author | : | |
| Rating | : | 4.12 (615 Votes) |
| Asin | : | B01CVUYS9A |
| Format Type | : | |
| Number of Pages | : | 501 Pages |
| Publish Date | : | 2013-12-10 |
| Language | : | English |
DESCRIPTION:
You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.Marketing responsibilities and tactics have changed dramatically over the past decade. And you don't need to be technical to do it.Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.But you can turn that to your advantage. As surprising as that may sound, it's the natural result of the world going digital. Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. This book now updates mar
"The Guide for NextGen CMOs" according to Anand Thaker. Scott, credited with bringing marketing technology (MarTech) to the forefront, has led the charge on how CMOs can adapt by forming a chorus from the chaos in modern marketing. In Hacking Marketing, he explores how marketing leaders can adapt their teams to increase their agility and 'metabolism' - focusing and executing the most impactful projects as efficiently as possible.He also dives i. "Absolutely one of the best new books this year." according to Jeff Eckman. Hacking Marketing is about hacking business, or more accurately, hacking organizations. Scott Brinker creates a clear imperative for leaders in any function to embrace and apply simple principles to solve complex problems. This book is for everyone—whether in marketing, education, government, human resources, operations, or most any field.Personally and professionally, I found this b. Conceptual framework, management guide, foundational read Chris Hacking Marketing provides a conceptual framework for adjusting to -- and ideally succeeding in -- a rapidly-evolving digital marketing landscape. I’ve found it tremendously helpful, not just as I’ve sought to develop and refine my own thinking, but for helping to establish a shared set of concepts and terminology for my team. In the software-as-a-service business that we run,
It's a must read for anyone looking to stay relevant in this modern marketing era."Â Ann Handley, Chief Content Officer, MarketingProfs "A must-read operating manual for CMOs who want to lead in the digital age."Â Ajay Agarwal, Managing Director, Bain Capital Ventures "We are all digital now. Edelman, Principal, McKinsey & Company "An original take on how the management of marketing must transform to keep pace with our increasingly digital world. Kennedy, CMO, Xerox Corporation "Marketing success is based on the experience it delivers, and now Scott Brinker lays out a terrific manifesto about how to rethink the operations underlying it."Â David C. Hacking Marketing gives you a flashlight and shows you the truth so you never have to look back again."Â Joe Puli