For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
| Author | : | |
| Rating | : | 4.29 (871 Votes) |
| Asin | : | 1936661160 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-06-23 |
| Language | : | English |
DESCRIPTION:
Christopher Glines said The book is awesome.. The book is an easy read. All of the information in the book is easy enough to understand. The diagrams are easy enough to read.. Kind of full of himself, and it became quite Kind of full of himself, and it became quite clear that his personal political leanings are very far too the right, very pro-business/anti employee - anti-union, so I no longer care what he has to say.. but I guess that was a waste of money and time Just started reading this book. It seemed much more interesting and resourceful than it is. Sorry, but I guess that was a waste of money and time
"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. For Immediate Release should be required reading for anyone in business, large or small."--David A. For Immediate Release is no exception. Ronn continues to help me today as a principal in the private equity business. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand."--Amir Korangy, Publisher of The Real Deal magazine"My friend
Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others--and your own business.. It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release, Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient mannerSee the positive difference effective PR makes through compelling case studies--Louis Vuitton, Fubu, BP, Toyot