Building Profits in The Construction Industry
| Author | : | |
| Rating | : | 4.62 (767 Votes) |
| Asin | : | 0071349855 |
| Format Type | : | paperback |
| Number of Pages | : | 448 Pages |
| Publish Date | : | 2015-07-04 |
| Language | : | English |
DESCRIPTION:
Focuses on the how-to-in understanding current markets, how to maximize results, and how to best prepare for the 21st century.. Provides a base of what is happening with the construction industry through changes in employment with downsizing, lack of adequate trained personnel, emphasis on improved quality, changing procurement methods, new realities of marketing and sales, the technological influence, and consistent drive toward bottom line results
"A "must read" for success in the 21st century!" according to David W. "Woody" Wood. Though contractors don't always realize it, marketing always has--and will continue to be-- the best way for them to distinguish themselves from their competition. Now, for the first time, everything a building professional needs to know about marketing construction services has been pulled together in one easy-to-follow book. A "must read" for success in the twenty-first century!The reviewer is the Past-President of the Construction Writers Association, and Publisher of the award-winning construction newsletter "Words from Woody.". Electronic and Digital Age of Marketing Professional Svcs Authors Kubal, Miller and SMPS' own Ron Worth have put togetherone of the strongest marketing books to come along in a long, longtime. This is a virtual encyclopedia of how-to marketing, weighting in at Electronic and Digital Age of Marketing Professional Svcs Laurin McCracken, CEO, Global Design Alliance Authors Kubal, Miller and SMPS' own Ron Worth have put togetherone of the strongest marketing books to come along in a long, longtime. This is a virtual encyclopedia of how-to marketing, weighting in at 420 pages plus a CD-ROM.Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Construction" starts out, "Undoubtedly the virtual age is encroaching upon the construction industry. Its effects on how construction is completed will become obvious, and changes to. 20 pages plus a CD-ROM.Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Construction" starts out, "Undoubtedly the virtual age is encroaching upon the construction industry. Its effects on how construction is completed will become obvious, and changes to. An Effective and Powerful Tool Lisa Moylan, Business Development Manager, Daniel Mann Johnson & Mendenhall Today, it's everyone's role to market and sell. The book will help you with everything from implementing a marketing plan and building strategic alliances to selling virtual construction and design-build methodologies. What an effective and powerful tool for the construction industry and about time!
Bush, 1999 Associated Builders & Contractors National President; President and Chief Executive Officer, Adena Corporation, Mansfield, Ohio If you want to succeed in the highly competitive building environment of the 21st century, you need to master the new realities of construction services marketing--right now. It's a very useful reference for anyone in our industry." --David M. Packed with illustrations and read-to-use documents, this business-boosting reference features: In-depth analysis of new procurement methods, such as design-build A CD-ROM with over 1000 Web links, marketing plans and press releases, and marketing materials from around the nation Guidance on marketing and sales tools, including e-mail, the Internet, Web sites, virtual reality, radio, and print br>An expert review of the newest marketing hard