Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
| Author | : | |
| Rating | : | 4.95 (868 Votes) |
| Asin | : | 331953467X |
| Format Type | : | paperback |
| Number of Pages | : | 733 Pages |
| Publish Date | : | 2015-06-10 |
| Language | : | English |
DESCRIPTION:
Specific attention is given to big data.The market environment is changing rapidly and constantly. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including:· an introduction to the method/methodology· a numerical example/application in marketing· references to other m
This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including:· an introduction to the method/methodology· a numerical example/application in marketing· references to other marketing applica