Actionable Gamification: Beyond Points, Badges, and Leaderboards
| Author | : | |
| Rating | : | 4.46 (519 Votes) |
| Asin | : | B00WAOGY4U |
| Format Type | : | |
| Number of Pages | : | 586 Pages |
| Publish Date | : | 2018-02-23 |
| Language | : | English |
DESCRIPTION:
"Yu-kai is at the cutting edge of the field of behavior design."
Within the industry, studies on game mechanics and behavioral psychology have become proliferate. Readers who absorb the contents of this book will have literally obtained what many companies pay tens of thousands of dollars to acquire. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design. The goal for this book is to become a strategy guide to help readers master the games that truly make a difference in their lives. The ultimate aim is to enable the widespread adoption of good gamification and human-focused design in all types of industries.. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as wel
Fantastic manual. I don't normally write reviews, but I bought this book and I absolutely adore it.I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.Chou begins by explaining that there are 8 usefu. Well worth your time and money! Joshua A. Hockaday As a game lover, teacher and father, I am quite interested in having fun. When people are having fun, work doesn't feel like work anymore, even if the actions are the same. This book has helped me to see what makes things fun, and new ways of making things fun. I think this is useful knowledge to have no matter what you do in life. Use it for yourself, your family, friends, at work or even with strangers and you are bringing a little bit more fun and joy into the world! Thanks for sharing your knowledge. Now it's time to put it to use!. None like this one Coined in 2002, Gamification became a buzzword and has been the subject of a number of books in the last few years. None like this one, however. Yu-kai has created a clear framework for understanding and using Gamification in both your personal and professional life. His 8 Core Drives are well thought out and make a lot of sense. There are dozens of fantastic, real-life examples he shares to explain his concepts. Easy, entertaining read that could change how you think and act.